The houses

Brands

The index is the liquid center of the market, not every SKU ever printed. Open a brand, or search a reference the index does not carry.

• RolexThe reference point of the secondary market. Sports models set the tape everyone else is quoted against.18 references
• OmegaSpeedmaster and Seamaster stock is deep, so spreads are usually honest if you match the exact code.7 references
• TudorThe accessible sports desk. Black Bay and Pelagos move quickly between dealers and private sellers.5 references
• Patek PhilippeThin inventory and wide spreads. Read the year and the set before you trust a single ask.5 references
• Audemars PiguetRoyal Oak and Offshore dominate the tape. Small dial or bracelet differences change the number.4 references
• CartierSantos and Tank are liquid in steel. Gold dress pieces need the exact size, not just the name.5 references
• Grand SeikoA collector market that still behaves like a catalog. Reference prefixes separate spring drive from mechanical.4 references
• SeikoProspex reissues and Presage dress watches. Do not let a listing borrow Grand Seiko’s name.3 references
• IWCPilot and Portugieser references with steady dealer supply and fewer nickname traps.4 references
• Jaeger-LeCoultreReverso and Master lines. Size is part of the reference — small and medium are different markets.3 references
• BreitlingNavitimer and Chronomat asks vary with the bracelet and the year of the B01 movement.3 references
• PaneraiLuminor and Submersible. Case size and the sandwich dial do more work than the logo.2 references
• ZenithEl Primero chronographs, led by Chronomaster. Liquid enough to compare, not so liquid that every ask is fair.2 references
• TAG HeuerCarrera and Monaco. Modern glassbox Carreras and older calibres should not share an average.3 references
• LonginesSpirit, HydroConquest, and Master. Often the sensible buy when the sports-luxury tape is crowded.3 references
• TissotPRX and Gentleman. Tight prices, so condition and a full set matter less than on a sports Rolex.3 references
• HamiltonField and Intra-Matic pieces with a clear military-adjacent brief and modest spreads.2 references
• Nomos GlashütteTangente and Club. Bauhaus cases where the manual versus automatic calibre changes the ask.2 references
• A. Lange & SöhneSaxonia, Lange 1, and Odysseus. Few listings, so one outlier can distort a casual search.3 references
• Vacheron ConstantinOverseas is the sports quote. Patrimony is the dress quote. They do not share a buyer.3 references
• BlancpainFifty Fathoms for the dive desk, Villeret for the calendar desk.2 references
• Glashütte OriginalSenator and SeaQ. German finishing at prices that still have to be checked line by line.2 references
• OrisAquis and Divers Sixty-Five. Independent, in-house on the newer calibres, easy to overpay if you skip the year.2 references
• Christopher WardDirect-sale sports watches. The secondary market is thinner, which is why the spread matters.2 references
• CasioG-Shock and Oceanus. Low prices, real liquidity, and titles that sometimes hide a different module.2 references
• CitizenTsuyosa and Promaster. Eco-Drive divers and affordable automatics with straightforward asks.2 references