The house
About Lugfolio
Lugfolio is a desk for people who already know which watch they want and do not want to open eight websites to see what it costs. The name joins the lug — where the bracelet meets the case — with a folio of asking prices written against it.
The index covers widely traded references from Rolex, Patek Philippe, and Audemars Piguet through Grand Seiko, Longines, Tissot, and Casio. Search still reaches the long tail: if a number is not written up here, the same query opens on Chrono24, Watchfinder, Bezel, Carousell, and the other desks.
An account holds a wishlist, a tracking list, and target prices. When the lowest ask in the snapshot meets a target, Lugfolio writes a letter to the email on the account and files a copy in your alerts inbox.
Lugfolio does not sell watches, hold inventory, or take a payment. The buy button is a door.
How the numbers are made is on the methodology page.